AI in Communications: Our Thoughts on AI
Earlier this November, our founder, Naz, spoke on a panel at the inaugural Vancouver Island WEDO Summit in Comox Valley. She spoke [...]
Women at Work: Economic Growth Past, Present and Future
October is Women's History Month, which focuses on the diverse experiences and achievements of women in Canada. In 1992, the Government of [...]
We communicate: A look at co-creating with historically marginalized communities
Our founder, Naz, and client services manager, Hannah, attended the International Association of Business Communicators conference in Chicago from June 23 to [...]
Beyond 157 years: Recognizing Indigenous History on Canada Day
Since 1868, July 1 has been a day of celebration for Canadians. While this year will mark the 157th anniversary, this land’s history [...]
Measuring the success of your PR campaign and why it matters
A public relations campaign is an important piece of any effective communications strategy. A good one provides an opportunity for the audience to [...]
50th Parallel Public Relations launches 2024 Complimentary PR Workshops
Throughout its seven-year history, 50th Parallel Public Relations has worked to have a meaningful, positive impact in the world. We have worked with [...]
Why storytelling is vital in establishing trust in your brand
Everyone loves a good story. Good stories captivate us, spark our imagination and inspire creativity. They help us relax and can take us [...]
Embracing the humanness of the work we do
In the rapidly evolving world of public relations, technology has become an invaluable tool in enhancing efficiency and productivity. Artificial intelligence (AI) has [...]
Obtaining B Corp Certification is just the next step in 50th Parallel Public Relations’ journey
This month, we announced that 50th Parallel has become B Corp Certified. This is a huge milestone for the organization and the team. [...]
Crisis communications with purpose: A holistic approach for impact-driven organizations
In a world increasingly driven by social and environmental values, purpose-driven organizations, like 50th Parallel, have a unique responsibility to uphold their missions [...]
