Raising Your Voices.
Raising Your Voices.
We practice conscious public relations through culturally-responsive storytelling, advocacy, education and decolonial messaging. Our award-winning work exists to amplify the voices of the historically marginalized communities and champions of change.
Trusted by
The 50th Approach: Our Pillars to Purpose-Led PR
Communications with purpose.
Our approach is rooted in strategy that’s focused, measurable and made to matter. Whether you’re launching a campaign or building an organization-wide communications plan, we tailor our work to reflect your values — and move your goals forward. We believe meaningful communications starts with these four pillars.
Listen First
Community-led storytelling requires humility
Learn with Intention
Understand the context before crafting the message
Collaborate with Meaning
We walk alongside our clients, not ahead of them.
Take Real Action
Communications must lead to real-world change
Create long-lasting relationships
We support our clients in creating a long-lasting presence
Our Work
We are a full-service, conscious PR company focused on raising your voices.
Connect Fund
Strategic Communications and Media Relations
Comox Valley Land Trust
Morrison Headwaters Nature Preserve
Stó:lō Nation Chiefs’ Council
Xyólhmet ye Syéwiqwélh (Taking Care of Our Children)
c̓išaaʔatḥ (Tseshaht) First Nation
ʔuuʔatumin yaqckʷiimitqin (Doing it for our Ancestors)
Ahousaht First Nation
ʔahʔiiḥčp ʔukʷił ʔiqḥmuut (Honouring our Ancient Ones)
Naz Lauriault, Founder of 50th Parallel Public Relations, Recognized on International Stage as One of The PR Net’s Marcomms’ Most Influential 2025
50th Parallel Public Relations Recognized for Shaping Future of Communications As Next Gen Awards 2026 Honoree
We are a different kind of PR agency.
Our people are at the centre of the work we do. They hold us accountable to our greater purpose to raise the voices of the underserved citizens of our world. Our team of passionate, purpose-driven individuals are here to listen and learn about your story and your reason why.
who we work with
At 50th Parallel PR, we work with values-aligned organizations and leaders who believe that communications is about more than visibility – it’s about responsibility.
Our ideal clients are purpose-driven, equity-conscious and community-centred. Whether they’re not-for-profits, Indigenous communities or leaders, social enterprises or progressive brands, they come to us when they’re ready to communicate with clarity, care and impact.
They are often:
- Rooted in social, environmental or cultural change
- Seeking meaningful, long-term storytelling – not just quick wins
- Committed to equity, inclusion and amplifying underrepresented voices
- Looking for a collaborative partner – not just a PR agency
- At a point of growth, transition or transformation
If that sounds like you, we’d love to meet.
